September 2 – Hospitality sales for EURO 2028 opened yesterday (September 1), with UEFA’s partner Beyond Hospitality making packages available across all nine tournament venues.
Packages are open to fans and corporate buyers and combine official match tickets with premium seating, hospitality facilities, food and beverage, and entertaining opportunities.
Beyond said that it expects demand for 2028 hospitality packages to outstrip previous editions of the Euro finals. Crucially UEFA has already said that it will not use the dynamic ticketing model adopted by FIFA during the World Cup this summer that drove prices out of the reach of most football fans and contributed to a more sedate atmosphere than is usually seen at a major international football tournament.
Beyond lists the following hospitality packages as on sale now:
Skybox: private suites with adjacent seating, and dedicated service.
- BEYOND Platinum: a signature experience in an elite, shared stadium lounge, offered only in select venues.
- Platinum: premium, restaurant lounge inside the stadium.
- Prestige: contemporary and cool, lounge in stadium or adjacent location.
- Club: festive and fun, shared hospitality venue in stadium or adjacent location.
- Supporters Club: team-themed, shared venue in stadium or adjacent location.
Hospitality pricing starts at £900 per person while Prestige Packages price up to £2,900 per person and Platinum Packages to £3,500 per person.
Hospitality can also be bought in bundles with a 7-Match Series Pass costing about €7,500 for Club tier, €12,300 for Prestige, and €15,700 for Platinum per person.
At the very top end Private Skyboxes price at €292,000 for a 12-seater box for a 7-match series. Going really large will cost a corporate buyer up to €1.49 million for a 50-seat box (about €4,300 per person, per game).
UEFA has frozen general admission prices to align with Euro 2024 levels. More than 40% of the 3 million total tickets will be capped at ‘Fans First’ rates starting at £26 to £52 (€30 to €60). These tickets will not go on sale until after the tournament draw in December 2027.
Executive chairman of Beyond Hospitality, Jaime Byrom said: “UEFA EURO 2028 will be a major celebration of European football, bringing Europe’s best national teams and their supporters to four host nations and some of the most iconic football cities in the UK and Ireland… Our Official Hospitality programme – under the slogan ‘Raise the Game!’ – has been designed to make the most of nine outstanding stadiums and the unique character of each host city, with a range of hospitality options for enjoying the football, entertaining guests, and embracing the occasion.”
Euro 2028 will see 24 national teams competing across 51 matches in Cardiff, Dublin, Glasgow, Newcastle, Manchester, Liverpool, Birmingham and London. The tournament opens at the National Stadium of Wales in Cardiff on June 9, 2028 before culminating with the semi-finals and final (July 9) at Wembley Stadium.
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