UEFA has decided on ticket prices for Euro 2028 – and their commitment to affordability further highlights the jaw-dropping costs fans will endure at the World Cup this summer
Euro 2028 will take place in the UK and Ireland(Image: James Manning/Getty Images)
The outrageous cost of attending the World Cup this summer has been laid bare after the ticket pricing for Euro 2028 emerged.
Fans going to the United States, Canada and Mexico in June are braced for steep ticket prices, along with transport and hotel costs. FIFA have been bombarded with criticism over their ticket prices for the 2026 World Cup.
In December, world football’s governing body was forced to introduce “more affordable” $60 (£45) tickets for all 104 matches following a backlash. If a fan managed to buy the cheapest category of tickets for all eight of their side’s matches on their route to the final, it would cost around £5,225. It would set them back £8,580 for middle-tier tickets and £12,350 for the most expensive.
Euro 2028 will be hosted by the UK and the Republic of Ireland and UEFA has remained committed to keeping ticket prices down. The Times reports that 15 per cent of tickets for the tournament will be £30 or less, while a further 25 per cent will cost under £60.
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It means that if a fan bought two £30 tickets for a match, they could attend for less than the price of a parking space at a World Cup group-stage match this summer. Car parking at the AT&T Stadium in Arlington, Texas costs $75 (£57).
UEFA will sell premium tickets for Euro 2028 when they go on sale after the draw in December 2027, but says it is committed to a “fair, transparent and fan-first ticketing process”.
FIFA announced that 10 per cent of all tickets for the World Cup would be priced at £45, but for England and Scotland fans that works out at just 400 per each group match. England super fan Andy Milne has told The Mirror he is selling a house in order to fund his trip.
FIFA president Gianni Infantino has been relentlessly positive amid the outrage over ticket prices, pointing to the huge demand. “In four weeks, we have requests for a thousand years of World Cup,” Infantino told CNBC earlier this month. “We have received ticket requests from over 200 countries over the world. Everyone wants to be part of something special.
“The prices have been fixed, but in the US in particular there is a thing called dynamic pricing meaning the price will go up or down.”
“That’s part of the market that we are in,” he added. “Prices for some matches will go up. It’s not a problem in the sense that the demand is there… The price is a consequence of that.”
Apart from the minimal number of £45 ‘supporter entry tier’ tickets, the cheapest ticket for the World Cup final will be more than £3,000.
Last week, Football Supporters Europe filed a formal complaint over “excessive ticket prices”, accusing FIFA of having “abused its monopoly position”. They say FIFA is guilty of bait advertising, with their release of cheaper tickets “so scarce” that it advertised a price “not genuinely available”.
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England’s 2026 World Cup kits
England and Nike have launched the new home, away and goalkeeper kits to be worn at this summer’s FIFA World Cup. You can get free delivery on all orders with the code: ENGFREEDEL
