New Report Finds Almost Half of US Kids Are After In-Game Currency for Christmas 1

In a sign of the times that makes us feel old, a new report has found that nearly half of the USA’s children are planning to ask for in-game currencies this Christmas.

A survey conducted by the Entertainment Software Association (ESA) asked over 700 kids about video game gifts, with nearly three out of five respondents wanting a game-related present this holiday season.

43 per cent would like in-game currency, presumably for games such as Fortnite and Roblox.

Some more statistics: 39 per cent of the kids want a game console, while 37 per cent would like physical games under the Christmas tree.

The survey also asked more than a thousand adults about their Christmas purchasing plans, with a third of them planning video game gifts.

The ESA holds this survey on a yearly basis, and looking back, it’s interesting to see how these results compare to previous results.

We reported on the survey in 2023, when a smaller percentage of children wanted in-game currency, but at the same time, fewer kids planned to ask for a physical game.

It seems the appetite for game-related presents is growing, then, and more children are after V-Bucks than full games on a disc.

What are your thoughts on this? Tell us in the comments section below.



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