The embedded finance sector in the Middle East is experiencing significant growth influenced by regulatory support, digital transformation initiatives, and the expansion of e-commerce and gig platforms. This thriving ecosystem is spurred by the integration of Banking-as-a-Service and embedded payment solutions, enhancing financial inclusion across various sectors such as ride-hailing and retail. Prominent regional platforms are incorporating financial tools like credit and digital wallets, supported by regulatory advancements, including fintech sandboxes and open banking frameworks, particularly in GCC markets. This environment fosters competitive dynamics as banks, fintechs, and platforms forge API-based partnerships, indicating a robust trajectory for embedded finance across the region.
In other market news, Hong Leong Bank Berhad was a notable mover up 5.8% and ending the day at MYR22.22, close to the 52-week high.
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Companies discussed in this article include KLSE:HLBANK NasdaqGS:PYPL NYSE:V NasdaqGS:SOFI and DFM:EIB.
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